John Bale

john bale

Non Executive Director

John is Managing Director of Bale Crocker, a well-established management consulting practice with a blue chip client base. He advises large organisations, such as law firms, accountancy firms and banks on effective leadership, business development and performance improvement. He spent 12 years with IBM, latterly as Sales Development Director for IBM Global Services Northern Europe. He was then Business Development Director and later Global Lead for Relationship Management with Accenture, the worldwide consulting firm.

John has been a Founding Fellow of the Institute of Professional Sales, an Associate Member of the Chartered Institute of Marketing, a Senior Associate of Judge Business School, University of Cambridge, an adjudicator each year at the UK National Sales Awards and National Business Awards and Chair of the Board of Trustees of Faith in Families, a nationally influential charity.

John is Chair of the People Committee and Chair of the Charitable Funds Committee at Burton Hospitals NHS Foundation Trust.

  • GEM Going that extra mile
  • Top 40 Hospital Winner
  • NHS Choices
  • Urdu Polski
  • Burton Clinic